Nå engasjerer sykkelbransjen seg

På nettsiden har SRAM publisert en pressemelding, hvor de skriver at de tror på likestilling for alle, men anerkjenner at vi kan gjøre mer for å støtte og forstå hverandre, og at de føler et ansvar for å gjøre mer på dette området. 

Videre redegjøres det for SRAM sin handlingsplan, som blant annet går ut på å utvide samarbeidet med svarte syklister og ambassadører, samt en finansiell forpliktelse på 100.000 USD til dette arbeidet. 

Pressemeldingen er signert Ken Lousberg, CEO, and the SRAM Senior Management Team 

Specialized publiserte nettopp også en rekke innlegg på sin Instagram-konto. 

Se dette innlegget på Instagram

Cycling has a problem with race. For decades, cycling has been a walled garden of exclusion, from the community to the lack of representation to the marketing—you name it. We're owning that we've been part of that problem, and with the utmost humility, we're acknowledging that we need to work harder at being part of its solution. We aren't looking for plaudits, and we're not here to signal our outrage. As human beings, like yourselves, we're deeply hurt and saddened, and we're declaring our commitment to learning and progressing this sport and culture forward to where it deserves to be. We don't have all the answers, we don't even know all the problems, but we're listening today and acting in tandem with you tomorrow. Tell us how we can be better...we're listening. ⁠ ⁠ This is just an acknowledgement, not the work. Together We Win. #blacklivesmatter

Et innlegg delt av Specialized Bicycle Components (@iamspecialized) Mai 31, 2020 kl. 12:01 PDT

I et annet innlegg skriver Specialized at de med umiddelbar virkning vil donere 10 millioner USD til stiftelsen OUTRIDE, som jobber for inkludering og utvikling gjennom sykling. 

En annen stor amerikansk sykkelprodusent, Trek, har også brukt Instagram-kontoen:

Se dette innlegget på Instagram

We care deeply about this country and are saddened by the unspeakable tragedy of the murder of George Floyd. There is a growing gap in equality and opportunity in our country that needs to be addressed. It is my belief that we need big changes and those changes start with ideas. I've written a blog that suggests a few simple, bold solutions to begin to address the equality gap and curb the racism that has plagued this country. I hope that these ideas spark some long overdue conversations. Link in bio. – Trek President, John Burke

Et innlegg delt av Trek Bicycle (@trekbikes) Juni 1, 2020 kl. 10:07 PDT

Sykkelmerket Santa Cruz bruker anledningen til å anerkjenne at ikke bare poster på sosiale media løser problemet alene: 

Se dette innlegget på Instagram

Santa Cruz is a company of people brought together by a love of bicycles. But bikes aren't everything. • We're deeply saddened and troubled by the events surrounding George Floyd's death, and it's plain to see the societal wounds it's torn open. • One of our core beliefs is that bikes can be used as a force for good. We don't just believe in quality bicycles, we believe in quality of life. What does that mean? We work hard to find good things we can do in our communities and invest our time, sweat, and dollars to make it happen. • How do we, as a bike company, positively impact racial injustice and inequality? Posting on social media's not going to solve it, but we want to make sure our employees, athletes, and customers of color know that we support them and have their backs. We want equality for all people, and we want justice brought to those assholes who deserve it. • We know the world can be better, and we're going to be part of making that happen.

Et innlegg delt av Santa Cruz Bicycles (@santacruzbicycles) Juni 1, 2020 kl. 11:20 PDT